Content creation and social media marketing for the Mini brand as an ambassador
Weaving in an authentic showcase of the Mini brand with my community
Sharing how it fits my lifestyle from carrying camera equipment to commercial shoots, to taking me to unexpected outdoor landscapes
Highlighting the adventurous and fun side of Mini with me on adventures, road trips and the outdoors
During COVID, exploring British Columbia and showing how Mini is allowing me to get outside
In this video, I speak about what inspired me to get a classic Mini
39% aged 25-34, 56% men, with travel and tourism being the largest audience interest
I can create content and share my current Mini’s: 2017 Cooper S (BRG), 1977 Classic Austin Mini - Canadian Spec
If we want to showcase a different model, ie. a Countryman for camping, we can discuss in-kind use of the vehicle for promotion